Tuesday, July 29, 2008

AFL-CIO Fights the Smears, Brilliantly




THE JED REPORT is calling it the most effective anti-smear campaign of the election to date. It's hard to disagree.

Even though Barack's campaign launched Fight the Smears in the last month or so, the site has come under criticism for leading with the smears before debunking them. They argue that he could be reinforcing the lies by repeating them.

The designer of the AFL-CIO mailer does no such thing. Instead, it focuses on who Barack is instead of who he is not.

I much prefer that approach. Defending your identity is a lose-lose situation. Stating the affirmative is always a win-win.

See the life-size PDF of the mailer here. The union intends to circulate the mailers in Ohio, Michigan, Wisconsin, and Pennsylvania later this week.

Here's hoping they add Indiana, Missouri, West Virginia, the Dakotas and Virginia to that list.

Barack needs all the help he can get to win this war. The AFL-CIO is armed and ready for battle.

2 comments:

Miranda said...

I thought this was brilliant too. For one thing, its speaking to the very people who are inclined to vote against their own personal interests all out of fear.

Craig Hickman said...

Exactly, miranda.